GET CLEAR ON YOUR IDEAL CLIENTS & PREPARE TO SCALE
Target Client Bootcamp
Align your passion, energy and core values to the market to find the ideal target client audience that enables you to build a scalable, sustainable coaching practice.
THE CLARITY TO GROW
Aligning yourself to the right target client audience is the key to building a coaching business that scales.
"I never knew how great it could be working with a content creator who GETS it. Nora really gets it.
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- monique, model
...but when we try to serve everyone, we inadvertently create a ceiling for our own growth.
Without a clear vision for "who I serve" your core value to your clients will be scattered. Sure, you may be helping lots of diverse people, but you'll lack focus. And without focused attention to a core set of client challenges, it will be nearly impossible to move your business beyond 1:1 and small group sessions.
This bootcamp is about finding focus.
By getting quiet and identifying exactly who you are meant to serve, you gain a massive competitive advantage: The ability to create impact for your clients AND scale your business at the same time.
THE COST OF STAYING GENERAL
Many coaches hesitate to narrow their target audience because they don't want to leave anyone out...
WHAT YOU'LL WALK AWAY WITH:
Permission to specialize
The confidence to say "this is my lane" so you can stop reinventing the wheel with every new client.
An aligned client compass
Identify the specific community of people who mirror your core values and respond to your natural energy. This is the moment you stop trying to be everything to everyone and commit to the audience you are distinctly designed to lead.
Target client blueprint
For perhaps the first time, you’ll craft a detailed client blueprint: their recurring challenges, their motivations, and more. This blueprint is the foundation for the next step: testing you blueprint with real target clients.
A foundation for your first scalable coaching offer
Once you have your target client blueprint, you're ready to roll up your sleeves and begin diving deeper to validate your clients needs and build a coaching offer designed to meet them where they are. At this point you'll also be ready to join the Solopreneur Strategic Foundations course, which guides you through the process of designing and pressure-testing your first coaching offer, giving you the confidence to launch knowing it's something your target clients want and are likely to pay for.
When you serve a focused client audience, you begin to see the same patterns. You become an expert in their specific journey, which makes your coaching deeper and more efficient.
You cannot easily build a successful, scalable coaching offer (a course, membership, workshop, retreat, etc.) for "everyone." Scalable offers require a shared set of challenges.
By finding your client focus, you're creating your own blueprint for coaching offers that will scale your business beyond 1:1s and small groups.
