I’M ANNA
Some decisions don't fit a spreadsheet.
I coach the leaders and coaches navigating those decisions — career pivots, business launches, growth edges where logic stops being enough.
You've read the books. You've made the pro/con list. You've talked it through with the people who love you.
And still — the answer isn't quite clear.
I'm Anna.
I coach professionals through the decisions, transitions, and growth edges that ask more of them than logic alone can deliver.
My work blends practical strategy with mindfulness-based tools — so you can slow down, think clearly, and act with intention, even when the path forward isn't yet obvious.
Anna is empathetic and very skilled at what she does.
- BIOTECHNOLOGY EXECUTIVE
If you are intrigued by the idea of working with a coach, I’d strongly recommend you meet with Anna.
“
Before I became a coach, I spent fifteen years in marketing, strategy, and communications — generating real outcomes for Fortune 500 companies, start-ups, and nonprofits.
Across every campaign, every launch, every client relationship, one skill mattered more than any framework: empathy. The willingness to understand — deeply — the people on the other side of the decision.
That's the skill I bring into every coaching engagement now. Not as an idea, but as a practice.
In 2023, I launched my coaching practice. In 2025, I completed my Wayfinder coach training and earned my ICF certification. I'm also a Brown-trained mindfulness facilitator, which means my approach pulls from MBSR (Mindfulness-Based Stress Reduction) and somatic awareness — tools for working with what you're feeling, not around it. Not a soft methodology. A precise one.
EMPATHY IN PRACTICE
"Across every campaign, every launch, every client relationship, one skill mattered more than any framework: empathy. The willingness to understand — deeply — the people on the other side of the decision."
You've launched (or are launching) your own coaching practice and you're working through the questions every new coach has to answer: Who am I actually serving? What am I selling? How does money come in? I coach new and developing coaches through those questions — and help them build sustainable businesses with clarity and integrity.
Learn more about working with me as a Coach or Solopreneur
MY PRACTICE HAS TWO DOORS; MOST PEOPLE WALK THROUGH ONE OF THEM:
Growth Seekers
Coaches & Solopreneurs
You're a professional navigating something that looks like a decision but feels like a threshold. A career pivot. A leadership transition. A choice between two binary-looking options that both feel a little wrong. Maybe you're building something new alongside a primary role. You don't need a therapist or a mentor — you need a thought partner who can hold the whole picture with you, and hold a mirror for you.
Learn more about working with me as a Growth Seeker
THREE WAYS TO BEGIN:
Book a free consultation
No pitch, no sales — just a focused conversation about where you're stuck and what might move next.
Join an upcoming event
Some work is better in community. I host a rotating mix of virtual workshops, group experiences, and live conversations throughout the year.
Subscribe to the newsletter
Weekly notes on decisions, ambiguity, and the space between stimulus and response.
“
As a new entrepreneur, I felt overwhelmed by the flood of information, resources, and advice available. Anna has guided me to the tools and practices that actually make sense for me and my business, and that has given me hope and confidence that I can do this. She is an expert in her field who always remains sensitive and empathetic to the emotional rollercoaster of being a new business owner.
- ELENA, WAYFINDER COACH
CREDENTIALS
Associate Certified Coach
Martha Beck, Inc.
Brown University (MBSR)
Mindfulness Facilitator
Wayfinder Life Coach
International Coaching Federation
University of Washington
MBA
MBSR Mindfulness Facilitator | Brown University
MBSR (Mindfulness-Based Stress Reduction) is a science-backed framework developed at UMass Medical School and now taught globally. Brown University's Mindfulness Center is one of the leading MBSR training institutions in the world. My facilitation training means I can bring structured mindfulness practice — not just the concept of it — into coaching work.
ICF Associate Certified Coach (ACC)
The International Coaching Federation is the global gold standard for professional coaching credentials. ACC certification requires 60+ hours of accredited coach training, 100+ hours of paid client work, and passing a formal knowledge assessment. It's the difference between someone who coaches and someone who has been trained and verified to do it.
Wayfinder Life Coach | Martha Beck, Inc.
Wayfinder is Martha Beck's coach training methodology, rooted in somatic awareness, intuition, and the idea that each person already holds the answers they're looking for. It's where I learned to work with what the body knows, not just what the mind can articulate.
MBA | University of Washington, Foster School of Business
The business strategy I bring into coaching isn't just from 15 years of doing it — it's grounded in formal training. My MBA informs how I think about business models, offers, and the decisions that actually move a practice forward.
