HOME

WORK WITH ME

BLOG

EVENTS

SUBSCRIBE

ABOUT

P&L: A WEEKLY LETTER ABOUT THE PEOPLE SIDE OF LEADERSHIP AND THE BUSINESS SIDE OF COACHING

Two newsletters — one for leaders at a growth edge, one for coaches building practices. Same voice, different lens.
Pick the one that fits your work, or get both.

A letter a week. The kind worth keeping.

SIGN UP FOR P&L WEEKLY HERE:


Two Letters. One voice.

For Growth
Seekers

For Coaches & Solopreneurs

weekly, wednesday mornings

For professionals navigating decisions, transitions, and the inner work behind outer change.

Each edition unpacks a frame, a study, or a practice — drawn from mindfulness, decision science, and 15 years of work with leaders.

About 5 minutes to read. One practice, one reflection, one question to sit with.

Recent editions:
→ The 3-Second Advantage — Why a pause is the highest-leverage move in leadership
→ The Architecture of the A-or-B Trap — Reframing decisions when both options feel wrong
→ The Data Point You're Probably Ignoring — A famous study on intuition, and what it means for your work
→ Where Visibility Lives — A 60-second practice for the fear of being seen

For new and developing coaches building sustainable practices.

Each edition is a practical reframe of one piece of the coaching business — finding clients, building offers, structuring a model that actually generates revenue.

About 5 minutes to read. Direct, specific, and grounded in what I wish someone had told me in 2023.

Recent editions:
→ The 3 Questions Every Coaching Business Answers — And the year I spent avoiding them
→ Let's Stop Guessing (and Start Listening) — The target client interview script
→ But How Do I Actually Find Them? — Five ways to find your first (or next) clients
→ The Hidden Success Tax — What every "yes" is secretly costing you

A SAMPLE OF THE WRITING

"In consulting and leadership, we're taught that the fastest to pivot wins. But is faster always better? There is a concept often associated with psychologist Viktor Frankl: tthat between stimulus and response, there is a space. In that space is our power to choose our response."

"Three months. Four website redesigns. Zero paying clients. That's how my coaching business looked in early 2023. I picked fonts. I rewrote the About page. I tweaked the hero image until my eyes glazed over. I told myself this was the work. It wasn't."

— from "The 3-Second Advantage"
Growth Seekers | April 29

— from "The 3 Questions Every Coaching Business Answers"
Coaches & Solopreneurs | May 20

PICK YOUR LETTER

You're in. Your first letter lands Wednesday morning.

→ navigating decisions & transitions

→ building a coaching practice

PICK YOUR LETTER

You're in. Your first letter lands Wednesday morning.

WHAT TO EXPECT

You'll get a letter every Wednesday morning — one practice, one reflection, one question to sit with through the week.

About 5 minutes to read. Sometimes shorter.

I write each edition myself. There are no automated sequences, no drip campaigns, and no "limited time offers" sitting in your inbox the day you sign up. Just the letter, when it lands.

If a piece resonates and you want to go deeper, you'll occasionally see a soft mention of a workshop, event, or one of my coaching offerings at the end. Never the whole letter, never the headline. The writing comes first.
Unsubscribe anytime in one click. No hard feelings, no exit survey.

WHAT TO EXPECT

You'll get a letter every Wednesday morning — one practice, one reflection, one question to sit with through the week.

About 5 minutes to read. Sometimes shorter.

I write each edition myself. There are no automated sequences, no drip campaigns, and no "limited time offers" sitting in your inbox the day you sign up. Just the letter, when it lands.

If a piece resonates and you want to go deeper, you'll occasionally see a soft mention of a workshop, event, or one of my coaching offerings at the end. Never the whole letter, never the headline. The writing comes first.
Unsubscribe anytime in one click. No hard feelings, no exit survey.

Who's writing this?

— from "The 3-Second Advantage"
Growth Seekers | April 29

— from "The 3 Questions Every Coaching Business Answers"
Coaches & Solopreneurs | May 20

I'm Anna. I'm an ICF-certified coach, a Wayfinder-trained life coach, and a Brown-trained mindfulness facilitator.

Before coaching, I spent 15 years in marketing and strategy — building campaigns, launching products, and helping companies understand the people they were trying to reach.

I write because the same questions kept coming up in coaching sessions, and writing about them felt like the most useful way to be in conversation with more than one person at a time.

more about me