Two doors. One practice.
Anna Bergstrom
Coaching
I coach two kinds of people — leaders at a growth edge of their own, and coaches building practices to support others through theirs. The work looks different for each. Pick the door that fits.
For Growth
Seekers
For Coaches & Solopreneurs
A career pivot. A leadership transition. A choice between two binary-looking options that both feel a little wrong. The role you've outgrown but don't know how to leave.
The opportunity that looks right on paper but doesn't quite feel like yours.
You don't need a therapist. You don't need a mentor. You need a thinking partner who can hold the whole picture with you — strategy and somatic, logic and gut — while you find your way to a decision that's actually yours.
What we work on:
→ Career pivots and leadership transitions
→ Decisions that don't fit a spreadsheet
→ Building something new alongside a primary role
→ The inner critic that gets louder when the stakes get higher
You're navigating something that looks like a decision but feels like a threshold:
You've launched (or are launching) your own coaching practice — and the questions are starting to outpace the answers.
Who am I actually serving? What am I selling? How does money come in?
If you can't answer all three with clarity yet, you don't have a business model — you have a pile of activities. (I know because I was you in 2023.)
I work with new and developing coaches doing the upstream work — the work that makes your website, your offers, and your marketing all easier to design once the foundation is clear.
What we work on:
→ Clarifying your target client (and the offer that fits them)
→ Articulating what you actually sell
→ Building a business model that generates revenue
→ Moving from "busy" to "intentional"
FAQ
Q: What kinds of people do you work with?
Two groups: leaders and professionals navigating career pivots, transitions, or decisions that don't have clean answers — and new coaches building their practices. If you're trying to figure out what's next, or you're a coach trying to figure out what you actually sell, you're likely a fit.
Q: What does ICF-certified mean?
The International Coaching Federation (ICF) is the global credentialing body for professional coaches. ICF certification requires completion of an accredited coach training program, 100+ hours of paid client work, and passing a knowledge assessment. It means I'm trained to a verified standard — not just someone who happens to call themselves a coach.
Q: How is coaching different from therapy?
Therapy typically focuses on healing the past. Coaching focuses on designing the future. I don't diagnose, treat, or work with trauma — I work with people who are fundamentally okay but facing a decision, transition, or growth edge where they want a thinking partner.
Q: Do you work in person or virtually?
Virtually. All sessions are held over video call, which means I work with clients across the US and internationally.
Q: How long does coaching typically last?
It depends on your goals. Most initial 1:1 engagements run 3-6 months, with an option to continue beyond that time frame as it makes sense for you.
Q: What does a typical session look like?
Q: How much does coaching cost?
Sessions are 60 minutes, held 1x or 2x per month. We don't follow a rigid agenda; we work with what's most present and relevant for you that week. Some sessions are strategic and tactical. Others go deeper into the somatic. Some are a mix.
Growth Seeker packages start at $1,050. Coaching for coaches packages start at $2,500. All engagements begin with a free 30-minute discovery call.
Q: How do I get started?
Book a free 30-minute call — no pitch, no sales, just a conversation about what you're navigating and whether we're a fit.
