Two doors. One practice.
Anna Bergstrom
Coaching
I coach two kinds of people — leaders at a growth edge of their own, and coaches building practices to support others through theirs. The work looks different for each. Pick the door that fits.
Pick the one that fits.
For Growth
Seekers
For Coaches & Solopreneurs
You're a high-functioning leader, executive, or entrepreneur.
Things look good on paper. Something is quietly off — in your team, your role, your trajectory, or somewhere harder to name.
You've run out of ways to fix it from the outside. You don't need a therapist or a mentor.
You need someone who can find the pattern underneath the problem, fast — and work with you to change it. Strategy and somatic. Logic and gut. Whichever layer the moment calls for.
What we work on:
→ Career pivots and leadership transitions
→ Decisions that don't fit a spreadsheet
→ Building something new alongside a primary role
→ The inner critic that gets louder when the stakes get higher
You're navigating something that looks like a decision but feels like a threshold:
You've launched (or are launching) your own coaching practice — and the questions are starting to outpace the answers.
Who am I actually serving? What am I selling? How does money come in?
If you can't answer all three with clarity yet, you don't have a business model — you have a pile of activities. (I know because I was you in 2023.)
I work with new and developing coaches doing the upstream work — the work that makes your website, your offers, and your marketing all easier to design once the foundation is clear.
What we work on:
→ Clarifying your target client (and the offer that fits them)
→ Articulating what you actually sell
→ Building a business model that generates revenue
→ Moving from "busy" to "intentional"
FAQ
Q: What kinds of people do you work with?
Two groups: high-functioning leaders, executives, and entrepreneurs who've outrun the tools that got them here — and new coaches building their practices. If something is quietly off and you've run out of ways to fix it from the outside, or you're a coach trying to figure out what you actually sell, you're likely a fit.
Q: What does ICF-certified mean?
The International Coaching Federation (ICF) is the global credentialing body for professional coaches. ICF certification requires completion of an accredited coach training program, 100+ hours of paid client work, and passing a knowledge assessment. It means I'm trained to a verified standard — not just someone who happens to call themselves a coach.
Q: How is coaching different from therapy?
Therapy typically focuses on healing the past. Coaching focuses on designing the future. I don't diagnose, treat, or work with trauma — I work with people who are fundamentally okay but facing a decision, transition, or growth edge where they want a thinking partner.
Q: Do you work in person or virtually?
Virtually. All sessions are held over video call, which means I work with clients across the US and internationally.
Q: How long does coaching typically last?
It depends on your goals. Most initial 1:1 engagements run 3-6 months, with an option to continue beyond that time frame as it makes sense for you.
Q: How much does coaching cost?
Q: What does a typical session look like?
Each session is 60 minutes. We don't follow a rigid agenda; we work with what's most present and relevant for you that week. Some sessions are strategic and tactical. Others go deeper into the somatic. Some are a mix.
Growth Seeker packages are $4,500 for six sessions. Coaching for coaches packages start at $2,500. All engagements begin with a free 30-minute discovery call.
Q: How do I get started?
Book a free 30-minute call — no pitch, no sales, just a conversation about what you're navigating and whether we're a fit.
